PROJECT ON-FARM

TITLE OF THE CASE STUDY

Meat processing plant as the final step in the production

MAIN DATA OF THE COMPANY

Name of the Company

Rodinná farma Placandů

Country

Type of the Company

Farming Activity

Direct selling way

SELF – INTRODUCTION OF THE FARMER

In this story, we would like to introduce you to Mr. Jakub Placanda, 38 years old private farmer. On Jakub’s family farm works three people (Jakub, his father Vladimír, and his wife Lenka). The farm is specializing in breeding cows (Meat Simmental) and pigs. They produce also breeding bulls and sell beef and pork meat. In 2019 Farm won 1st place in the competition “Farm of the year”, in the year 2020 they received a golden medal in the program “Diverse landscape” and in 2021 Jakub’s farm was second in the category “older cows” in the National exhibition Brno. The farm cultivates 225 hectares, does not have any employees, and sells all the meat directly to the consumers.

CHANGES / INNOVATIVE SOLUTIONS ADOPTED

The most important project in past years was the building of their own meat processing plant.

WHY AND HOW YOU DECIDED TO INTRODUCE  STRATEGY CHANGES / INNOVATIONS

Selling the live animals to the resellers wasn’t profitable and it was demotivating for the farm’s owner. Through the realization of a meat processing plant, he managed to finalize the manufacturing process of their products. “We are proud of our meat, which prices we try to keep low even for our customers,” adds Jakub Placanda.

WHAT OBSTACLES DID YOU MEET

Jakub Placanda has been thinking for a long time about the obstacles he faced (such as delays in communication with authorities). Of course, not everything went totally smoothly and it took time and effort. In the end, however, everything went as it should and the desired result was achieved. Therefore, he does not indicate any obstacle here, as everything was necessary within the process.

EVALUATION OF THE RESULTS

As it was mentioned above, Jakub Placanda evaluates the project positively. The realization of a meat processing plant completely fulfilled his expectations.

WHAT WOULD YOU DO DIFFERENT AND WHAT ARE THE PERSPECTIVES IN YOUR MIND

“We would appreciate a more helpful attitude from the authorities without any delays. In the future, it would be good, if the attitude of officials would change. Currently, they see us mainly as “dirty farmers”, who interfere in the food processing business, which according to them the farmers shouldn’t do.” In the case of financing, Jakub Placanda finds a problem with investments in the buildings, which are depreciating for 30 years.

FINAL SENTENCES

General Evaluation

The realization of a meat processing plant is seen generally positively from the view of a farmer who gets the appropriate prize for his effort. Also, Mr. Placanda sees the positives of meat processing, because through communication with the consumers he can promote private farming in his neighborhood. Regarding the size of the farm, they can provide beef and pork meat to approximately 300 families.

Suggestions for other farmers

“With the meat processing plant we are satisfied, we wouldn’t change anything. In the future, we would like to realize also the slaughter of the animals on our farm.” Concludes the whole story of the farm the owner Jakub Placanda.